Skincare for men
Three products.
That’s the whole routine.
Twenty percent of the effort gets you eighty percent of the result. We made the twenty percent and threw the rest away.
The three — €82
The lineup
- 01
Cleanse
Gel cleanser · 150ml
Strips the day off without stripping the skin. Morning and night, thirty seconds each.
€22 - 02
Day
Moisturiser SPF 30 · 50ml
Moisturiser and sun protection in one step, because the second step is the one nobody does.
€34 - 03
Night
Retinal repair cream · 50ml
Retinal, while you sleep. This is the one that actually changes how your face looks.
€38
Why three
Ten products is a hobby
A twelve-step routine is not more effective than a three-step one. It is just more expensive and more likely to be abandoned by week three.
SPF is the whole game
Sun exposure drives most visible ageing. So we put it in the moisturiser, where you cannot skip it, instead of in a fourth bottle you would never open.
Nothing you cannot pronounce
Short formulas, disclosed in full, at concentrations that actually do something. No fragrance, because fragrance is the most common irritant in skincare.